Case Study: Larkin Elevates Leave Experience and Brand Perception with Redstamp

Larkin boosts email open rates by 72% with Redstamp

Larkin, a provider of leave and disability management services, faced a challenge where its digital presence did not reflect the empathetic and personalized service that distinguished it in the competitive market. To better align its online persona with its high-touch approach and reinforce its status as a progressive partner, the company enlisted the vendor Redstamp to undertake a comprehensive brand refresh.

Redstamp implemented a strategic rebrand for Larkin, beginning with workshops to define a new brand archetype centered on "The Citizen" to highlight community and belonging. This informed a refreshed logo, a new visual identity with custom hand-drawn iconography, and a content strategy designed to showcase warmth and expertise. Redstamp also enhanced the user experience of Larkin's employee portal. The results included a 72% year-over-year increase in email open rates and a 35% increase in click-through rates, culminating in a successful ongoing partnership.

Larkin