Case Study: ITRenew achieves top-dollar acquisition with Redstamp

ITRenew achieves $725M acquisition with Redstamp

Redstamp was hired by ITRenew to launch a new product called Sesame and refresh the parent brand. The challenge was to introduce and own the new concept of circular IT economy in a legacy industry, ensuring the market would both understand and embrace the idea of repurposing outbound hardware for both financial and environmental benefit.

Redstamp's solution involved an archetypal branding strategy, positioning ITRenew as the Explorer and Sesame as the Seeker to unify financial and environmental goals. They crafted a cohesive messaging and visual identity, and created an interactive tool called the Workload Explorer for lead generation. A key result was ITRenew's acquisition by Iron Mountain for $725 million a year after the rebrand launch, with the company having achieved $415 million in trailing revenue.

ITRenew