Case Study: Drummond Golf boosts sales performance and training culture with RedSeed

R.M.Williams - Customer Case Study

Drummond Golf, Australia's leading golf retailer, faced a challenge with inconsistent and infrequent in-store training provided by supplier reps. This inconsistency, especially pronounced in regional stores, left staff without adequate product knowledge and sales skills, negatively impacting the customer experience. They sought an online solution from vendor RedSeed to provide immediate, uniform training access across all locations.

The solution implemented by RedSeed was an interactive, video-based LMS (Learning Management System) that delivered bite-sized training modules. This allowed staff to complete courses during downtime, embedding a learning culture focused on development. The results for Drummond Golf showed a clear correlation between stores using RedSeed training and improved sales metrics, including profit and average sale. Most notably, one new employee became a $1,000,000 salesperson within his first 12 months, demonstrating the powerful impact of the RedSeed system.

Drummond Golf

Scott Gordon

National Franchise Development Manager