Case Study: R.M.Williams drives customer-first behaviour change with RedSeed

R.M.Williams - Customer Case Study

R.M.Williams, a renowned Australian premium footwear and clothing brand, faced the challenge of training its rapidly expanding retail network efficiently. Their existing training platform was an overwhelming information source that failed to drive meaningful behaviour change or engagement among employees. To address this, they partnered with the vendor RedSeed to find a more effective digital learning solution.

RedSeed implemented a bespoke, video-based training platform featuring courses tailored with R.M.Williams' own products and stores, which significantly improved engagement and retention. The solution also provided structured learning pathways to simplify onboarding. Early results were positive, with an 80% engagement rate from supply chain teams and initial feedback from retail stores showing a promising correlation between course completion and improved key performance indicators like sales growth and customer satisfaction scores.

R.M.Williams

Kirsty James

Head of Training & Development