Case Study: Bivouac Outdoor boosts conversion rates with RedSeed

Bivouac launches RedSeed with their sales team

bivouac outdoor, a retailer of premium outdoor equipment, sought to elevate its performance in a competitive market by upskilling its sales team. The challenge involved finding a flexible and effective training program that would fit within tight operational schedules and overcome initial change resistance, ultimately aiming to transform their customer experience and drive better results. They engaged the vendor RedSeed to implement their Retail Sales Training Program.

RedSeed provided a comprehensive sales training and coaching solution, which was launched with strong internal backing from store managers. The implementation led to significant measurable improvements, including a 10-15% increase in conversion rates and a more consistent, confident sales team. The vendor's tools and strategies, particularly a re-energizing "Drive Session," helped bivouac outdoor overcome a period of change fatigue, embedding a new coaching rhythm and a positive shift in company culture focused on continuous development.

bivouac outdoor

Graeme Allen

Operations Manager