Case Study: Sound Drinks regains shelf standout and drives growth with Redscout branding and packaging

Sound Drinks grows to 500 accounts and boosts same-store sales 3x with Redscout

Sound Drinks, a pioneer of organic sparkling tea beverages, sought to reclaim its edge in a crowded market. The brand was seen as niche despite its quality product and wellness mission. They partnered with the brand strategy and design firm Redscout to reinvent their brand identity and packaging to attract a new wave of customers.

Redscout created a vibrant new visual identity and packaging system for Sound Drinks. The solution featured tessellating color waves and a central S-shaped motif to convey flow and balance, with unique color combinations for each flavor SKU. This redesign helped Sound grow from 5 to 500 accounts on the West Coast, achieve nationwide placement in Whole Foods, and realize a 3x increase in same-store sales velocity in 2021.

Sound Drinks