Case Study: Seattle Reign FC reclaims its identity and reignites fan pride with Redscout

Seattle Reign FC doubles sponsorship portfolio and revenue with Redscout

Seattle Reign FC, a National Women's Soccer League team, faced a pivotal challenge after years of transition and a name change. They needed to re-establish their identity with fans and the community while charting a future-facing course. To address this, they partnered with the vendor Redscout for a comprehensive rebranding effort that included defining a North Star, creating a new visual identity, and developing a go-to-market strategy.

Redscout developed a bold new brand identity centered on the "Queen" symbol, which became a beacon of passion and progress. The solution included a dynamic design system with a refined color palette, distinct typography, and versatile graphic frames. This new identity was successfully rolled out across all touchpoints prior to the season. As a result, Seattle Reign FC unified its organization and fans, and Redscout's work helped the team double its sponsorship portfolio and revenue in the following year.

Seattle Reign FC