Case Study: Lands’ End drives brand growth and profitability with Redscout

Lands’ End boosts EBITDA 20% with Redscout

Lands' End, a legendary American apparel brand, faced a significant challenge after spinning off from Sears. The brand had lost its prominence and shifted to a promotional model that eroded customer loyalty and diluted its heritage. Partnering with brand consultancy Redscout, the goal was to reset its business fundamentals and rediscover what made the brand special.

Redscout developed a new brand strategy and positioning anchored in the narrative "Ready for Life’s Every Journey." This involved refocusing on core strengths like swimwear and outerwear, shifting audience targeting to psychographics, and launching new brand marketing. The results were substantial, including a 132% year-over-year stock increase, double-digit margin expansion, a 20% rise in new customer acquisition, and significant growth in earned media and social engagement.

Lands’ End