Case Study: govino reclaims market relevance with Redscout

govino boosts online sales 7x with Redscout

govino, a pioneer in shatterproof glassware, was struggling to distinguish itself from lower-priced competitors and reignite consumer interest. The company partnered with brand strategy and design consultancy Redscout to revitalize its brand and visual identity.

Redscout reimagined govino's brand by elevating its positioning and crafting a new visual identity inspired by its iconic thumb-notch design. This included a comprehensive revamp of its logo, packaging, website, and lifestyle photography. The work by Redscout resulted in a striking brand reintroduction, new retail partnerships, a 7x increase in total online sales, and an 11x increase in sales driven by email marketing.

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