Case Study: Brady achieves bipartisan brand clarity and donation growth with Redscout

Brady: United Against Gun Violence boosts donations 17% with Redscout

The customer, Brady: United Against Gun Violence, faced the challenge of communicating its bipartisan approach to gun violence prevention in a politically divided nation to attract and mobilize more supporters. They partnered with the vendor Redscout to reimagine their brand platform and messaging strategy.

Redscout developed a strategy positioning Brady as a reasonable, evidence-based voice to reach a broader "moveable middle" audience, supported by a revamped website that blends data and emotional storytelling. Following the launch, Brady saw a 17% year-over-year increase in donations. The new website also drove a 97% increase in active users and a 93% increase in sessions within the first month.

Brady: United Against Gun Violence