Case Study: Thomas & Betts reduces healthcare costs and boosts wellness participation with RedRover Sales & Marketing Strategy

Thomas boosts wellness participation to 63% with RedRover Sales & Marketing Strategy

The customer, Thomas & Betts, a manufacturer of electrical components, faced rising healthcare costs and employee turnover due to an unhealthy workforce. They partnered with RedRover Sales & Marketing Strategy to develop a comprehensive wellness communications campaign aimed at increasing participation in health initiatives and making employee wellness an industry differentiator.

RedRover implemented an omni-channel internal communications strategy featuring quarterly campaigns, employee wellness committees, and unique health events to engage a largely non-digital production workforce. This solution drove significant results, including the formation of wellness committees at all 17 locations and far exceeding the client's participation goal. RedRover helped achieve a 63% completion rate for Health Risk Assessments, a massive increase from a 4% baseline, providing the crucial first step for employees to understand and address their health risks.

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