Case Study: Shelby County Health Department improves community health communication with RedRover Sales & Marketing Strategy

Shelby County Health Department reaches 96% of adults with RedRover Sales & Marketing Strategy

The Shelby County Health Department, serving nearly one million residents, faced the challenge of combating pandemic fatigue and polarizing opinions with consistent, thorough messaging during the COVID-19 crisis. RedRover Sales & Marketing Strategy was engaged to launch an outreach campaign to democratize data and slow the virus's spread.

RedRover implemented a multi-faceted strategy that included rebranding communications, creating a new resource website, and using targeted outreach and influencer campaigns. The results were stunning, generating 114 million impressions and reaching 96% of county adults. Most importantly, the campaign led to a 25% increase in residents highly likely to get vaccinated over a 90-day period and successfully established the health department as a trusted source of information.

Shelby County Health Department