Case Study: Regional One Health Foundation reignites donor engagement and boosts social reach with RedRover Sales & Marketing Strategy

Regional One Health Foundation boosts social following 97% with RedRover Sales & Marketing Strategy

The Regional One Health Foundation, a non-profit providing philanthropic support to a healthcare system, faced the challenge of reigniting its disengaged social media following to build excitement for an upcoming rebrand. They partnered with RedRover Sales & Marketing Strategy to develop a new social-media communications strategy aimed at increasing awareness and driving donations.

RedRover implemented a targeted strategy involving increased post frequency, optimized content, and strategic advertising campaigns on Facebook and Twitter to grow the community and generate buzz for the rebrand. The results were significant: after eight months, the Foundation's social-media following increased by over 97%. Engagement metrics also soared, with a 74% increase in post interactions, a 59% rise in follower engagement rate, and a massive 435% increase in overall brand impressions.

Regional One Health Foundation