Case Study: Memphis International Airport shifts public opinion and builds support for modernization with RedRover Sales & Marketing Strategy

Memphis International Airport shifts public opinion with RedRover Sales & Marketing Strategy and 583 weekly flights

Memphis International Airport faced a significant challenge to its reputation after Delta Airlines de-hubbed it in 2013, resulting in a massive decline in air service and harsh public criticism. The airport engaged RedRover Sales & Marketing Strategy to shift the negative public opinion and create a more positive, future-focused dialogue.

RedRover Sales & Marketing Strategy implemented a comprehensive strategy that began with deep research into public perception. They then launched a campaign featuring transparent communication, visual storytelling of the airport's modernization, and promotion of new fares and destinations, which was amplified by a rebrand and a new website. A key element was an influencer marketing campaign with NBA stars Tony Allen and later Penny Hardaway. The efforts successfully unified the community around the airport's future and improved its public standing.

Memphis International Airport