Case Study: Granville T. Woods Academy of Innovation exceeds enrollment goals with RedRover Sales & Marketing Strategy

Granville T. Woods Academy of Innovation exceeds 500 applicants with RedRover Sales & Marketing Strategy

The customer, Granville T. Woods Academy of Innovation (GTW), faced a significant recruitment challenge. As a young school with low visibility, its pre-pandemic in-person outreach strategy was upended. GTW partnered with the vendor RedRover Sales & Marketing Strategy to create a new digital approach to meet an aggressive goal of 500 applicants for the upcoming semester.

RedRover implemented a solution centered on digital video storytelling and targeted Facebook advertising, supported by a lead-nurturing drip campaign. This strategy successfully generated significant interest and exceeded the key recruitment goal. The results included a Facebook click-through rate 23% above industry benchmarks and, most importantly, RedRover helped GTW surpass its target of 500 applicants, filling every available seat for the fall semester.

Granville T. Woods Academy of Innovation (gtw)