RedRover Sales & Marketing Strategy
12 Case Studies
A RedRover Sales & Marketing Strategy Case Study
DreamCatcher Hotels, a new hotel developer with a disruptive cost-effective model, faced the challenge of building a national brand and sales pipeline from scratch within the competitive hotel development industry. Their brand was unknown, making it difficult to secure partnerships with tribal casino owners and other investors despite having a superior offering. They partnered with RedRover Sales & Marketing Strategy for branding, PR, and sales support.
RedRover implemented a strategy that combined brand positioning, a relentless national PR campaign, and breakthrough trade show appearances to elevate the DreamCatcher brand. As a sales partner, RedRover also helped secure a major deal with Elvis Presley Enterprises, leading to the development of The Guest House at Graceland. The results were substantial, with DreamCatcher building over 11 hotels and more than 500,000 square feet of development from 2011 to 2019, significantly growing their deal pipeline and number of contracts.