Case Study: Bank of Bartlett boosts mortgage leads with RedRover Sales & Marketing Strategy

Bank of Bartlett generates 124 new leads in a month with RedRover Sales & Marketing Strategy

Bank of Bartlett, one of the largest community banks in the Memphis area, was missing out on new mortgage customers because its website was not optimized for lead generation. The bank partnered with RedRover Sales & Marketing Strategy for a website refresh to improve its digital presence and lead-generation capabilities.

RedRover implemented a new user-experience strategy, updated all website collateral for brand consistency, and executed a multi-faceted ad campaign to drive traffic to new landing pages with gated content. This strategy generated 124 new leads in just over a month and an email nurturing campaign that performed 125% above the industry average. The result was a consistent doubling of online mortgage applications, allowing Bank of Bartlett to significantly grow its digital presence year over year.

Bank of Bartlett