Case Study: Largest Web Services Company achieves unified customer view and sub-18ms real-time decisioning with Redpoint Global Inc.

With Real-Time Decisioning, Digitally Focused Enterprise Transforms Customer Experience

Largest Web Services Company, a digitally focused enterprise serving nearly 20 million customers across 56 markets with 24/7 call center operations, faced customer friction from a fragmented marketing stack and 20 disparate databases that sent irrelevant offers. To deliver personalized experiences in milliseconds while preserving mission‑critical legacy systems, the company engaged Redpoint Global Inc. and deployed the rgOne platform to create a unified, always‑updating single view of the customer.

Redpoint Global Inc.’s rgOne unified the 20 data sources into a golden record, provided omnichannel orchestration and real‑time decisioning as a single point of control, and connected seamlessly to existing legacy applications. The result: decision throughput under 18 milliseconds, 20 million decisions per day, abandoned‑cart offers delivered up to 20× faster, improved marketing ROI, and a global rollout supporting content in over 43 languages.