Case Study: WGBH Boston increases net revenue and donor engagement with Redpoint Global Inc.'s CDP

WGBH Enhances Donor Engagement to Increase Net Revenues

WGBH Boston, a world-renowned public media organization and the No. 1 content producer for PBS, faced fragmented donor data and thousands of duplicate records even after upgrading its CRM. The organization struggled to extract the specific data needed for B2C marketing and to recruit younger donors, so it engaged Redpoint Global Inc. and deployed the Redpoint CDP to address these challenges.

Redpoint Global Inc. unified WGBH Boston’s donor data to create a 360-degree view, using advanced heuristic and probabilistic matching for individual- and household-level identity resolution and enabling granular segmentation and omnichannel orchestration. The Redpoint solution drove a 10%+ improvement in matching, reduced spend by eliminating duplicate records, increased net revenue through targeted campaigns, and was extended via the Contributor Development Partnership to boost donor files across other public TV and radio outlets.

WGBH Boston

Cate Twohill

Senior Director, Technology Solutions