Case Study: WGBH Boston achieves next-generation donor engagement and omni-channel marketing with Redpoint Global Inc.

WGBH deploys the RedPoint Convergent Marketing Platform™ to engage its next generation of donors and transform public media marketing nationwide

WGBH Boston, a leading public media producer and PBS content provider, faced an aging donor base and difficulty recruiting younger supporters. Its 17-year-old donor system — and a partial Salesforce upgrade that still couldn’t extract needed data — created duplicate records and miscommunications. To modernize donor engagement, WGBH turned to Redpoint Global Inc., deploying the RedPoint Convergent Marketing Platform™ to create a single, authoritative record of engagement and enable omni-channel communications.

Redpoint Global Inc. consolidated WGBH’s data, added out‑of‑the‑box identity resolution, Hadoop 2.0 big‑data support, and a drag‑and‑drop campaign manager so marketers (over 30 users) can build, test, and run complex campaigns without IT. The platform put duplicate accounts “under control” (reducing waste and nearly paying for the solution itself), improved segmentation and tracking across channels, boosted productivity, and freed resources to focus on engaging younger donors — a system WGBH is now making available to other public media outlets.

WGBH Boston

Cate Twohill

Senior Director, Technology Solutions