Case Study: WGBH Boston increases donor engagement and net revenues with Redpoint Global

WGBH Boston boosts donor engagement by over 10% with Redpoint Global Inc.

WGBH Boston, a major public media organization, faced challenges in donor engagement despite upgrading its CRM system. They struggled to extract specific data for marketing, particularly to recruit younger donors, and their legacy systems lacked proper matching rules, leading to thousands of duplicate records. To address this, they partnered with Redpoint Global Inc. and implemented the Redpoint Data Readiness Hub.

Using Redpoint's solution, WGBH gained a 360-degree view of its donors, enabling precise, one-to-one interactions across all marketing channels. The platform's advanced matching capabilities resolved identities at the individual and household levels. This resulted in a more than 10% improvement in matching, eliminated duplicate records to reduce spend, and increased net revenue through granular segmentation and omnichannel orchestration.

WGBH Boston