Case Study: W.E. Aubuchon Co. Inc. achieves 20% BOPIS sales growth with Redpoint Global

W.E. Aubuchon Co. Inc. boosts BOPIS sales by 20% with Redpoint Global Inc.

W.E. Aubuchon Co. Inc., a family-owned hardware store chain, sought to differentiate itself from large retailers by enhancing its omnichannel experience. The company faced challenges due to a lack of a single customer view, which made it difficult to personalize communications and optimize its buy online, pick-up in-store (BOPIS) service. To accomplish this, Aubuchon partnered with Redpoint Global and implemented its Data Readiness Hub solution.

Redpoint Global provided a single, real-time customer view, enabling Aubuchon to personalize emails and website content. This solution enhanced replenishment and welcome campaigns, leading to a 20% increase in BOPIS sales. The personalized experience also resulted in a significant reduction of duplicate accounts and an uptick in sales from replenishment campaigns.

W.E. Aubuchon Co. Inc.

Will Aubuchon

Chief Executive Officer