Case Study: Leading Financial Services Provider achieves a single view of the customer for marketing analytics and campaigns with RedPoint Global Inc.

Using RedPoint Data Management™, a leading financial services provider unified its view of the customer for all marketing analytics and campaigns

Leading Financial Services Providing Company struggled with fragmented, product-centric data across multiple systems and a costly enterprise data warehouse that left marketers without a usable single view of the customer. To solve this, the company engaged RedPoint Global and deployed RedPoint Data Management to create a unified, customer-centric data solution.

RedPoint Global integrated roughly ten disparate databases (and nightly pulls from about 200 EDW tables) into a multidimensional reporting and campaign-ready database, delivering a production solution in 12 weeks. The implementation cut nightly processing from 12–15 hours to minutes in some cases, eliminated 3,500 lines of SAS code, and delivered lower total cost of ownership versus competitors — enabling marketers and analysts to personalize campaigns and engage customers far more effectively.