Case Study: Leading Leisure Travel Group achieves increased booking conversions and a unified customer view with Redpoint Global Inc.

Unlocking the Power of First-Party Data for a Leading Leisure Travel Group

Leading Leisure Travel Group, a large European tour operator and award-winning airline with over 15 million customers, needed to drive cost efficiencies and revenue while eliminating channel siloes and giving marketers direct, actionable access to a single customer view. They engaged Redpoint Global Inc., using Redpoint Journey Orchestration to provide no-code access to unified preference, booking and contact history data and to enable smarter marketing decisioning.

Redpoint Global Inc. implemented Journey Orchestration to power visual segmentation, multi-step/multi-channel campaigns (pre-, during- and post-trip plus ancillary upsells) and model-driven campaign optimization. The solution removed channel siloes, improved customer insight, suppressed current customers from acquisition Google Ads to reduce acquisition costs, and boosted booking conversion rates with timely automated abandoned-cart campaigns—delivering clear efficiency and revenue gains.