Case Study: Global Multi-Brand Car Rental Company achieves unified customer view, improved customer experience and cost savings with Redpoint Global Inc.

The Right CDP for a Global, Multi-Brand Car Rental Company

Global Multi-Brand Car Rental Company, a leading provider with roughly 10,000 locations in 180 countries and about 25 million customers, needed a CDP to unify customer views, consolidate legacy technology, improve NPS and the customer experience, increase digital ancillary revenue, and centralize outbound/inbound messaging. They engaged Redpoint Global Inc., deploying the Redpoint CDP to create unified profiles and coordinate messaging across multiple brands and regions.

Redpoint Global Inc. implemented advanced identity resolution, unified customer profiles, intelligent journey orchestration, web personalization and IVR integration via the Redpoint CDP. The solution enabled timely, personalized offers and digital check‑in/ancillary purchases via SMS and email, easier rental extensions that increased car retention, better ROI and campaign insights, significant licensing cost savings, a 19% increase in customer identification through IVR, and increased capture of email and opt‑in status across channels.