Case Study: Speedeon Data LLC doubles project capacity and boosts clients' marketing ROI with Redpoint Global Inc.'s rgOne

Speedeon Data Increases Clients’ Marketing ROI with a Customer Data Platform

Speedeon Data LLC, a data-agnostic marketing services provider, faced escalating client demands for more personalized, iterative campaigns that its legacy platform could not support—struggling with growing attribute volumes and the need to integrate sources from flat files to Hadoop. To solve this, Speedeon Data LLC partnered with Redpoint Global Inc. and implemented Redpoint’s rgOne customer data platform.

Using Redpoint Global Inc.’s rgOne, Speedeon phased in client-specific business rules, automated data flows, and enabled profitable self-service daily file ingest instead of weekly batch runs—doubling monthly customer projects from 500 to 1,000, increasing throughput, and improving data quality by deduplicating and removing bad third‑party data. The Redpoint Global Inc. solution boosted innovation and profitability while meeting changing client needs without raising operational costs.

Speedeon Data LLC

Joshua Shale

Chief Operating Officer