Case Study: Leading Specialty Insurance Company achieves 2X quote conversions and 40% reduction in touches with Redpoint Global Inc.

Specialty Insurer Creates Personalized Experiences, Doubles Conversions

Leading Specialty Insurance Company, a pet-insurance provider, faced low market penetration (only ~2% of pet owners insured) and relied on broad direct-mail programs with little customer insight. To modernize and personalize engagement, the company partnered with Redpoint Global Inc. and deployed Redpoint’s rgOne platform to adopt a digital-first, data-driven marketing approach.

Redpoint Global Inc. used rgOne to unify customer data, run targeted email campaigns, automate trigger-based journeys (anniversaries, behaviors, timed intervals), and enable rapid experimentation via external data connectors. The results: quote conversions doubled (2X), “touches” were reduced by 40%, and onboarding through renewal was automated and personalized—driving higher quote volume, faster program tuning, and improved retention.