Case Study: Leading Specialty Retailer and Distributor achieves a 360° customer view and 75% faster campaign creation with Redpoint Global Inc.'s rgOne

Retailer Builds a Single Customer View to Personalize Engagement

Leading Specialty Retailer and Distributor, a $10 billion retailer with roughly 6,000 locations and about 50 million customers, struggled to identify customers individually and personalize marketing across channels. The company lacked a central repository for source and response data, preventing integrated, relevant offers for loyalty members and other customers. To solve this, the retailer engaged Redpoint Global Inc. and implemented its rgOne solution to unify customer data and create a single point of control for decisions and interactions.

Redpoint Global Inc. used rgOne to integrate all customer feeds—including point-of-sale data from thousands of stores—matching and merging transaction records to build a true 360° customer view. The solution enabled real-time, personalized campaigns and cross-channel orchestration, delivering measurable results: a 75% reduction in campaign cycle times, lights-out automation and monitoring, improved churn measurement and response, and stronger, more relevant customer engagement.