Case Study: Leading Global Insurer Saw Company achieves 20% retention lift and 28% ROI improvement with Redpoint Global Inc.

Redpoint’s rg1 helps a leading insurer improve retention by 20 percent and return on marketing investment by 28 percent

Leading Global Insurer Saw Company sought to boost profitability by improving customer retention during the critical first six months, building direct-to-consumer channels, and implementing true multi‑channel marketing — but fragmented data across hundreds of systems caused severe attrition (as much as 80% within three months) and limited visibility into marketing performance. To tackle this, the insurer engaged Redpoint Global Inc. and selected Redpoint Data Management™ (rg1) on a SaaS basis.

Redpoint Global Inc. consolidated 450+ weekly data feeds into a single, up-to-date customer data mart, halved unmatched identity records versus the prior solution, automated lapse‑curve and forecast-vs-actual analytics, and enabled closed‑loop multi‑channel campaigns and the insurer’s first direct-to-consumer and retention programs. Those improvements delivered clear results: a 20% increase in retention, a threefold rise in new paid sales, a 28% uplift in return on marketing investment, and 17–20% conversion rates from new web funnels.