Case Study: Xanterra Travel Collection achieves unified 360-degree customer profiles and triple-digit marketing gains with Redpoint Global Inc.

RedPoint helps Xanterra move from siloed, unusable data to rich 360-degree profiles, personalized experiences, true one-to-one marketing – and triple-digit performance improvements

Xanterra Travel Collection, a large hospitality operator managing parks, resorts, cruises and tours, faced fragmented customer data spread across more than 100 systems and brand silos that made it impossible to build reliable customer profiles or execute one-to-one marketing. To solve this, Xanterra engaged Redpoint Global Inc., leveraging Redpoint’s unified marketing and data intake platform to tackle data consolidation, profile enrichment and personalization across its diverse properties.

Redpoint Global Inc. implemented a turnkey data intake and unified platform that consolidated all primary sources without changing Xanterra’s existing systems, created automated 360-degree profiles enriched with 300+ third‑party attributes, and produced seven core segments and personas to drive automated, behavior-based campaigns. The results were dramatic: consolidated, continually updated profiles, personalization scaled across properties, triple‑digit campaign performance gains (up to 839%), email yield rising to $0.73 from $0.08, and targeted wins such as a 91% year‑over‑year holiday revenue lift and 103% transaction growth.

Xanterra Travel Collection

Andrew Heltzel

Director for Marketing and CRM