Case Study: Leading US Energy Utility Provider achieves improved customer acquisition, cross-selling, up-selling, and retention with RedPoint Global Inc.

RedPoint Global helps a leading energy utility improve all facets of customer acquisition, crossselling, up-selling, and retention

Leading US Energy Utility Provider, the unregulated division selling energy-related products and services, was losing acquisition and growth opportunities amid rising competition. The group relied on a once-a-year “batch-and-blast” direct mail approach (about a 300,000-piece drop), fragmented prospect and customer data, and heavy dependence on list brokers for targeting and analysis. To modernize marketing without heavy IT lift, it selected Redpoint Global Inc.’s Convergent Marketing Platform™ as a hosted/cloud solution.

Redpoint Global Inc. consolidated the parent utility’s four million prospects with the division’s customer records into a single in-house database, eliminated nearly all reliance on list brokers, and enabled marketers to run their own analyses and campaigns. The hosted Redpoint solution linked direct mail, email, and social channels, replaced the annual 300k mailing with near-daily pinpoint campaigns, captured full contact and response history, and drove measurable improvements in customer acquisition, retention, and new cross-sell/up-sell programs.