Case Study: Leading Consumer Packaged Goods Company achieves 144% revenue increase with Redpoint Global Inc.'s Customer Engagement Hub

RedPoint Global Helps a Leading Consumer Products Company to Deliver Highly Personalized and Omnichannel Engagement

Leading Consumer Packaged Goods Company sought to accelerate direct‑to‑consumer sales and improve web and email personalization but was hindered by a fragmented data environment, disconnected marketing technology, and no dynamically updated single customer view. To address the need to combine batch and streaming data, integrate with SAP Hybris, and enable omnichannel, real‑time personalization, the company selected Redpoint Global Inc.’s Customer Engagement Hub / Customer Data Platform.

Redpoint Global Inc. delivered a cloud‑based solution on Microsoft Azure (including HDInsight Hadoop and Azure SQL) that ingested 20+ data sources and 2,400+ data elements to create dynamic golden records, power machine‑learning recommendations, and orchestrate personalized campaigns across email, web, SMS and mobile. The deployment processed nearly a billion rows per day, enabled triggered offers and recommendations enterprise‑wide, and produced a measurable 144% increase in attributable revenue within six weeks while lifting product registrations, online sales and campaign performance.