Case Study: Leading Global Insurance Company achieves 20% retention increase and 28% higher marketing ROI with RedPoint Global Inc.

RedPoint Data Management™ helps a leading insurer improve retention by 20 percent and return on marketing investment by 28 percent

Leading Global Insurance Company faced severe early customer attrition (as high as 80% within three months) and fragmented data across hundreds of sources, which blocked direct-to-consumer channels, true multi-channel marketing, and clear visibility into marketing ROI. To solve this, the insurer engaged Redpoint Global Inc. and deployed RedPoint Data Management™ on a SaaS basis.

Redpoint Global Inc. integrated 450+ weekly data feeds into a consolidated customer data mart, automated metric generation (replacing 240 spreadsheets), and improved identity matching (half as many unmatched records vs. the previous provider). The results included a threefold increase in new paid sales, a 20% lift in customer retention, 17–20% conversion rates on new web funnels, and a 28% increase in return on marketing investment, while enabling the company’s first direct and closed‑loop multi‑channel marketing and retention programs.