Case Study: Large Healthcare Company improves personalized patient experiences with Redpoint Global Inc.

Redpoint and Snowflake Provide a Solid Data Foundation to Optimize Marketing Spend, Enhance the Patient Experience

Large Healthcare Company, a non-profit Catholic healthcare system, wanted to improve personalized patient and member experiences but was hindered by siloed data, multiple marketing tools, and a “consumer experience problem” that it said first required fixing its data. It selected Redpoint Global Inc.’s Redpoint CDP on the Snowflake Marketing Data Cloud to support its HEALTH 2.0 initiative and create a stronger data foundation for patient-centric marketing.

Using Redpoint Global Inc., the organization kept control of its data inside Snowflake with zero data replication while building a unified, real-time patient view with data quality and identity resolution at the point of ingestion. The system streamlined campaign management within months, moved the organization from multichannel to omnichannel marketing, improved patient acquisition and activation, and helped it better align marketing spend while supporting more tailored care and reporting.