Case Study: Large International Pharmaceutical And Diagnostics Company achieves personalized, real-time 1:1 patient and HCP engagement with Redpoint Global Inc.'s rg1 CDP

Pharmaceutical Company Improves Customer Experience with In-Platform Journey Orchestration

Large International Pharmaceutical And Diagnostics Company, focused on improving outcomes for cancer patients, needed a customer data platform to connect existing systems, centralize data and deliver personalized content to healthcare professionals and patients. They selected Redpoint Global Inc.’s Redpoint rg1 CDP to meet requirements including cross‑touchpoint tracking, rules‑based HCP-to‑patient matching and look‑alike marketing to endpoints like LiveRamp.

Redpoint Global Inc. implemented Redpoint rg1 to orchestrate persona‑based, 1:1 journeys with real‑time inbound messaging, acquisition targeting and intelligent decisioning. The platform was stood up in eight weeks, integrated data from Snowflake, SFMC, Reltio, Veeva, Google Analytics, OncLive, Guardant and Diaceutics lab alerts, enabled A/B testing and empowered marketers to build segments, rules and journeys—delivering consistent next‑best offers personalized to a segment‑of‑one.