Case Study: National Retailer achieves a Single View of the Customer with Redpoint Global Inc.'s rgOne

National Retailer Achieves Single View of the Customer

National Retailer, a national retailer with more than 9,000 stores serving over five million customers daily, struggled with fragmented data and an inability to link widely used loyalty numbers to identifiable customers, limiting timely, household-level personalization. Redpoint Global Inc. was engaged, using its rgOne platform, to provide data matching, integration and real-time orchestration to enable more relevant offers and improved cross-sell.

Redpoint Global Inc. implemented rgOne to aggregate transaction and behavioral data into a single customer view at individual and household levels, match loyalty numbers to identifiable records, and create a single point of control for data, decisions and interactions. The solution delivered next-best-action recommendations and real-time omnichannel orchestration, supporting 100M+ customers, 120 TB of data and 300 billion records with a 30:1 compression in data update cycles, and materially improved personalized offers, cross-sell conversion, in-store visits and basket size.