Case Study: Lucerna Health achieves 33% conversion and 500,000+ additional visits with Redpoint Global

Lucerna Health boosts patient engagement 5X with Redpoint Global

Lucerna Health, a company providing an end-to-end operating system for healthcare payers and providers, faced a challenge with siloed data and a lack of integration that hindered its value-based care approach. To drive more profitable engagements and enhance the patient experience, Lucerna needed to integrate disparate data to create a single view of the healthcare consumer and partnered with Redpoint Global Inc. for its technology platform.

Redpoint implemented its Data Readiness Hub to create a single view of the consumer and its Smart Engagement Hub for real-time decisioning and journey orchestration. This solution enabled Lucerna to run hyper-personalized omnichannel campaigns. The results were exceptional, including a 33% conversion rate for a scheduling campaign (5X the industry standard), a 50% conversion rate for a specific demographic, $7 million in additional revenue, and over 500,000 additional patient visits, all powered by Redpoint.

Lucerna Health