Case Study: Leading Life Sciences Company achieves unified customer profiles and real-time identity-driven personalization with Redpoint Global Inc.'s rg1

Life Sciences Company Secures Value in a Unified Customer Profile

Leading Life Sciences Company needed a customer data platform to enrich its first‑party data and marketing capabilities, map individuals to specific B2B parent accounts, and enable identity‑driven, personalized engagement across channels. The company selected Redpoint Global Inc.'s CDP, Redpoint rg1, to deliver real‑time segmentation, traits/persona creation from transactional, behavioral and offline data, and orchestration of marketing automation at scale.

Redpoint Global Inc. implemented Redpoint rg1 to unify disparate data into real‑time customer profiles with tunable identity resolution at ingestion and an open‑garden architecture that preserved existing MarTech. The deployment produced precision identity resolution and accurate parent‑account mapping, improved data activation and segmentation for digital marketing and analytics, enabled next‑best‑action personalization, and increased operational efficiency through centralized data and campaign management.