Case Study: Leading US Specialty Retailer achieves faster personalized campaigns — cuts campaign creation time from four weeks to days and boosts ROI with Redpoint Global Inc.

Leading US Specialty Retailer - Customer Case Study

Leading US Specialty Retailer, a national specialty retailer with thousands of stores and nearly $10 billion in annual revenue, struggled to individualize communications for its massive loyalty program after three failed attempts to create a single customer view. Data quality issues, siloed and hard-to-integrate point-of-sale feeds, manual list creation, and lack of a central repository prevented timely, personalized campaigns, so the retailer engaged RedPoint Global Inc. and its Convergent Marketing Platform™ to unify customer data and enable individualized marketing.

RedPoint Global Inc. implemented a single, up-to-date 360° customer view by integrating all customer and POS feeds, plus advanced campaign planning and execution tools and automation to close the marketing loop. The retailer cut campaign creation time from four weeks to just a few days (more than a 75% reduction), gained full visibility into campaign performance and attribution, improved ROI and churn measurement, and can now add or change data sources without technical constraints.