Case Study: Leading Pharmaceutical Company achieves automated, compliant, personalized multi-channel marketing with Redpoint Global Inc.

Leading Pharmaceutical Company - Customer Case Study

Leading Pharmaceutical Company faced rapidly growing complexity in marketing to both consumers and healthcare providers — needing repeatable compliance processes (HIPAA, Medicare Part D, ACA) and the ability to manage multi‑product, personalized customer lifecycles fed by diverse data sources like surveys, branded and unbranded sites, and new provider channels. To address these challenges the company partnered with Redpoint Global Inc. and implemented Redpoint’s rgOne platform.

Using Redpoint Global Inc.’s rgOne platform and its point‑and‑click automated flowcharts, the company unified data and campaign management, built reusable compliance workflows, and automated individualized journeys across channels and products. The Redpoint solution produced measurable improvements — higher consumer conversion rates, better compliance and long‑term retention, increased physician and non‑physician provider adoption — while reducing the resources and time required to plan and execute campaigns.