Case Study: Leading Higher Education Marketing Service Provider achieves improved customer engagement and operational efficiency with Redpoint Global Inc.

Leading Higher Education Marketing Service Provider - Customer Case Study

Leading Higher Education Marketing Service Provider — a firm that helps colleges and universities drive enrollment and retention — faced blocked growth because its email/digital and direct mail groups relied on incompatible legacy tools (Aprimo, ExactTarget, hosted Alterian) and error-prone homegrown ETL. Those systems prevented trigger-based, multi-step, multi-channel dialogues, caused costly data-import mistakes and list‑management inefficiencies, and even led to the loss of a major client. To address this, the marketer implemented RedPoint Global Inc.'s Convergent Marketing Platform™.

RedPoint Global Inc. deployed a hybrid solution (on-premises for digital, hosted for direct mail) that unified campaign and data management, enabling hundreds of long-term, trigger-driven multi-channel campaigns, better ExactTarget and SMS gateway integrations, and alerts for data import issues. The platform reduced list rental and operational costs, eliminated costly import errors that had been running tens of thousands per month, and helped the firm win back the lost national client (including their speed/accuracy bonus), while positioning the company to expand into social and mobile engagement.