Case Study: Leading Global Insurance Organization achieves 20% increase in customer retention and 28% ROI with Redpoint Global Inc.'s rgOne

Insurer Increases Retention Through Deeper Understanding of Customers

Leading Global Insurance Organization faced customer retention and go-to-market challenges caused by heavy reliance on financial services partners for outreach and fragmented data across hundreds of sources, which prevented a single view of customers and made direct selling and marketing optimization difficult. To solve this, the insurer engaged Redpoint Global Inc. and its rgOne platform to unify data and enable real-time, multi-channel customer engagement.

Redpoint Global used rgOne to integrate more than 450 weekly data feeds into a comprehensive single customer view, automate lapse-curve generation and analytics, and launch direct-to-consumer, segmented marketing and retention programs. As a result, match rates improved by 50%, return on marketing investment rose 28%, customer retention increased 20%, and new paid sales grew 3X.