Case Study: Large State-Based Insurer achieves 20% improved plan outcomes and 20% greater efficiency with Redpoint Global Inc. (rgOne)

Insurer Achieves Outcomes and Efficiency Goals with a ConsumerDriven Approach

Insurance Company, a large, diversified state-based insurer serving more than four million members, faced fragmented member experiences from legacy siloed marketing technology, outsourced communications inefficiencies, rising costs, and regulatory-driven membership growth. To move to a member-first, coordinated multi-channel lifecycle approach, they partnered with Redpoint Global Inc. and deployed the rgOne platform to unify customer data, decisioning, and orchestration.

Redpoint Global Inc. implemented rgOne with third-party marketing services, using in-line analytics and propensity scoring to hyper-personalize omnichannel interactions, improve email campaign efficiency, and eliminate system fragmentation. The solution produced measurable results: 400–500 additional propensity-scored messages per year, a 20% improvement in engagement and plan outcomes, a 20% gain in efficiency, and an omnichannel experience for four million members.