Case Study: Leading Iconic Luxury Fashion Company achieves a single customer view and global CDP-driven engagement with Redpoint Global Inc.

Iconic luxury fashion company drives effective customer engagement through a multi-region CDP

Leading Iconic Luxury Fashion Company, a New York–headquartered global luxury fashion and lifestyle firm with retail, wholesale and digital channels, lacked a single view of the customer and had an overly complex martech environment that blocked key data-driven, revenue-generating use cases. After a 100-use-case POC in 2020 that included identity-resolution tests with Korean, Japanese and Chinese data, the company selected Redpoint Global Inc. to deploy the Redpoint CDP.

Redpoint Global Inc. implemented a multi-region CDP delivering data quality, data management and omnichannel journey orchestration on a global data model, consolidating and continuously updating a single customer view for over 60 million unique identities. The Redpoint CDP gives marketers easy segmentation and activation, provides a consistent cross-brand approach, and fuels decisioning models (e.g., churn prediction and price elasticity) to improve campaign effectiveness and drive trusted, revenue-generating customer engagement.