Case Study: Multi-Brand Retail Group improves data readiness and drives customer experiences with Redpoint Global Inc.

Home Improvement Company Powers Data-Driven CX

Multi-Brand Retail Group is a multi-brand retail group operating in eight European markets with over 1,900 stores and a rapidly growing ecommerce business. When it first approached Redpoint Global Inc., its customer data was messy and siloed, leaving it with an incomplete, out-of-date single customer view and data that was not fit for purpose.

Redpoint Global Inc. implemented the Redpoint Data Readiness Hub to unify the group’s many data sources, validate and match consumer and trade professional data in near real time, and support segmentation, activation, and journey orchestration. The platform maintains 18 million consumer and business identities, underpins weekly trading dashboards, and helped one “hit and run” campaign targeting “single order non returners” deliver £1.9 million in incremental revenue.