Case Study: GuideWell Connect achieves 60% reduction in onboarding and 25% cut in marketing operations costs with Redpoint Global Inc.'s rgOne

Healthcare Pioneer Transforms Consumer Experience

GuideWell Connect, a 700-employee consumer-first sales, marketing and engagement company, faced rising demand to scale multi-channel marketing for a growing roster of healthcare insurers and providers while rapidly onboarding new clients and supporting renewals. To replace a fragmented infrastructure and gain a single point of control for data and interactions, GuideWell Connect implemented Redpoint Global Inc.'s rgOne platform.

Redpoint Global Inc. delivered a multi-tenant, open-garden orchestration layer that unified communications across acquisition, onboarding, member engagement and retention, with insurance-specific customization for rapid partner onboarding. The solution gave partners full lifecycle visibility and enabled highly coordinated omnichannel campaigns, driving a 60% reduction in onboarding costs and time, a 25% reduction in marketing operations costs, and support for 600 multi-channel marketing programs.

GuideWell Connect

Craig Thomas

President