Case Study: Large Healthcare Payer improves member outcomes with Redpoint Global Inc.

Healthcare Payer Transforms Quality Outcomes Through Data-Driven Member Activation

Large Healthcare Payer wanted to control costs through more personalized and proactive member engagement. The company was working with dozens of data types spread across multiple systems, a complex MarTech stack, and audience-building that could take more than 3 months. It turned to Redpoint Global Inc. for help with data-driven member activation and campaign orchestration.

Redpoint Global Inc. helped centralize the payer’s data and connect it with program management and marketing automation tools, using capabilities such as self-serve segmentation, next best action, campaign automation, omnichannel orchestration, triggered communications, real-time interactions, and analytics. The payer migrated 300+ campaigns to Redpoint and reduced the time to build new member segments by 80%, while improving member activation and campaign efficiency through real-time predictive recommendations and multivariant testing.