Case Study: Fortune 20 Healthcare Company achieves 50%+ faster campaign execution and real-time unified customer profiles with Redpoint Global Inc.'s rg1

Health Plan Empowers Marketers to Orchestrate Personalized Customer Journeys

Fortune 20 Healthcare Company abandoned a homegrown customer data platform after finding it too time- and resource-intensive and selected Redpoint Global Inc. to solve persistent issues: heavy reliance on IT for segmentation and templates, static segments that missed real-time qualification, limited journey orchestration, and a fragmented MarTech stack that prevented enterprise audience rules. The customer chose Redpoint Global Inc.'s rg1 for its stronger data management, segmentation and orchestration capabilities.

Redpoint Global Inc. implemented rg1 to centralize customer data, create unified real-time profiles, capture preferences, integrate with the existing CMS and communication channels, and provide campaign analytics and an open-garden approach. Within months the solution drove measurable impact—most notably a 50%+ reduction in campaign creation-to-execution time—while centralizing decisioning, automating aggregation of PHI/PII and other data sources, improving dynamic prescription refill campaign performance, and enabling marketing independence from IT.