Case Study: GuideWell Connect achieves scalable multitenancy, faster onboarding, and improved member engagement with RedPoint Global Inc.

GuideWell Connect - Customer Case Study

GuideWell Connect, an award-winning marketing services organization within the GuideWell family, faced an urgent need to modernize its marketing infrastructure to support a rapidly growing roster of payers, providers and other healthcare clients. Its legacy platform was expensive, inflexible and not multi-tenant, making rapid onboarding, peak-season ramp-ups, multichannel integration (email, direct mail, call centers, SMS) and automated campaign delivery difficult. GuideWell Connect selected Redpoint Global Inc.’s platform (the RedPoint Customer Engagement Hub™) to provide a scalable, HIPAA-aware foundation for data-driven, multichannel marketing and campaign orchestration.

Redpoint Global Inc. implemented its platform as GuideWell Connect’s enterprise hub for messaging, campaign management and orchestration across acquisition, engagement and retention—enabling fast onboarding, richer channel integration, automated triggers and flexible use of multiple email service providers. The deployment yielded measurable benefits: expected average savings of 30% per year, per-tenant onboarding costs cut 50–60%, incremental platform costs estimated 74% lower per new tenant, and a 25% reduction in incremental marketing operations costs per tenant—while accelerating campaign velocity and improving member engagement and compliance.

GuideWell Connect