Case Study: Globally Diversified Travel Company achieves 80% faster data prep and a 10x revenue increase with Redpoint Global Inc.

Global Travel Brand Transforms Guest Experience Through Data Readiness

Globally Diversified Travel Company struggled to understand guest experiences across more than 100 siloed customer data sources and multiple touchpoints. Even with a large amount of first-party data, the company could not get its information ready for marketing and business use, and its marketing performance fell short of goals for improving individual guest experiences. It turned to Redpoint Global Inc. and the Redpoint Data Readiness Hub.

Using Redpoint Global Inc., the company created a 360° view of each guest by combining more than 100 data sources and adding 300 attributes per guest. The result was 80% faster data prep, automated multi-wave trigger campaigns, and more targeted messaging across the guest lifecycle. One email campaign generated approximately 10x more revenue than previous campaigns.